In the first 5 minutes of the video The Storage Technologies Behind Facebook Messages the bald manager talks about messages and shoeboxes, and how he can't have all his messages in one place. He says: "Where is my box of letters? It's locked up in a phone, it's locked up in email. It's not in one place. Until now." The one place being Facebook. So I ask, how is it better if we lock up all our messages in Facebook?